Hi, I'm Sarah
Tanjong Pagar, SingaporeYour independent financial advisor, here to make insurance and retirement planning feel simple and stress-free. I work with busy professionals who want clear guidance without the sales pressure.
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My Story
Why I chose this path
I didn't set out to be a financial advisor. I set out to help people stop feeling confused and anxious about their financial future.
After watching my own parents struggle to navigate Singapore's complex insurance landscape— signing policies they didn't fully understand because the jargon was overwhelming—I realized something needed to change. The industry was built to sell, not to educate.
"I chose to remain independent because your trust matters more than any sales target."That's why I became a Certified Financial Planner and why I deliberately chose to work as a solo practitioner rather than joining a large agency. When you meet with me, you're talking to the same person who will guide you through every step—no handoffs, no sales quotas driving my recommendations.
I work with professionals across Singapore who are building their careers, starting families, and buying their first homes. I understand the CPF system, the local healthcare landscape, and the unique challenges of planning for retirement here—because I'm navigating it too.
Credentials & Experience
The expertise behind the guidance
Certified Financial Planner
Internationally recognized certification held by less than 20% of practicing advisors in Singapore. This means rigorous training in comprehensive financial planning, not just product sales.
Years Experience
Seven years of guiding working professionals through major life transitions—from first home purchases to starting families to planning for early retirement.
Independent Practice
I'm not tied to any insurance company or agency. My recommendations are based entirely on what's right for your situation—not sales targets or product quotas.
Clients Served
From young professionals to growing families, I've helped over 200 individuals and couples gain clarity and confidence in their financial decisions.
Clear advice, no pressure
My philosophy is simple: you deserve to understand your options before making any decision. I won't use industry jargon to sound impressive. I won't rush you into a product. And I certainly won't make you feel bad for asking "basic" questions—there are no basic questions when it comes to your financial security.
Education First
I explain concepts in plain English so you can make informed decisions with confidence.
Your Pace, Your Choice
No sales pressure, no countdown timers. Take the time you need to feel comfortable.
Long-Term Relationships
I'm here for the journey, not the quick sale. Many clients become friends.
Transparency Always
Clear explanations of fees, commissions, and exactly how I'm compensated.
Rooted in Tanjong Pagar
I'm based right here in the heart of Singapore's business district—because I work with the professionals who keep this city running. I understand the unique challenges you face: navigating CPF contributions, understanding MediShield Life and Integrated Shield plans, and planning for retirement in one of the world's most expensive cities.
Local Knowledge
Deep understanding of Singapore's healthcare system, CPF policies, and local insurance landscape.
Convenient Meetings
In-person consultations available near Tanjong Pagar MRT, or virtual meetings that fit your schedule.
Community Connection
Serving professionals in tech, finance, healthcare, and creative industries across Singapore.
Flexible Scheduling
Early morning, lunch, or after-work slots—because I know how busy Singapore professionals are.
Singapore 089143
Let's Talk About Your Future
The first conversation is always free and comes with zero obligation. We'll discuss your situation, I'll answer your questions, and together we'll figure out if we're a good fit.
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